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East Gen Launches Registration for 2024 Atlantic Showcase

By May 14, 2024No Comments

Distribution: 4-H NS staff, Dairy and Beef members, leaders, and households.


Dear Atlantic Dairy and Beef Members,

With over 30 years of success in Atlantic Canada, the East Gen Showcase is scheduled for the Exhibition Grounds in Bible Hill, for July 2-4, 2024.  Registration is now open, and we are excited to welcome dairy and beef participants for three days of learning, friendships, and showing cattle.

For those not familiar with the EastGen Showcase, this is a competitive learning showcase for Atlantic beef and dairy participants.  It is open to dairy and beef members who are 13 years of age and older as of January 1 of the current 4-H year.  The program includes training and education on showing, judging, preparation, and management, as well as a competitive show.  Each year there are a variety of other topics relating to agriculture and dairy and beef that are also discussed. Over the years, there have been sessions on marketing, feeding your heifer, breeding, genomics, classification,  cattle photography, and the list goes on.  This is an exceptional training program for young people to advance their dairy and beef skills.  The event is an intensive program mixing clipping, judging, showmanship, and a competitive show alongside lectures and activities that participants are evaluated on throughout the event.

Please read the attached Participant Package to learn more about the Showcase, and become aware of registration, acceptance, scoring and calf wellness requirements.  There are also details on meals and accommodations in the Package, with participants being expected to stay at Dal AC residences in designated rooms for the event.   If you have any questions, please do not hessite to reach out for more information.

Deadlines to keep in mind:

  • Registration is currently open.
  • Registration and payment of the $155 event registration fee is only available through Assist Expo (link below), with an application/payment deadline of JUNE 1st
  • Participants should hear back about regarding registration status no later than June 14th.
  • If no reply by June 14th, please reach out to Rhonda MacDougall at immediately so acceptance status can be checked.
  • Applicants are reminded to use an email that they frequently check when applying so that they receive all updates.
  • All accepted applicants are required to return additional paperwork sent by Rhonda MacDougall no later than JUNE 20th to secure participation.   

To register please use the following link:

A reminder that each Atlantic province is seeking Trained Leaders/Screened Volunteer Parents to assist with the Showcase in a chaperone and support capacity.  Thanks to those who have or are considering volunteering to attend in this capacity.  There is no registration fee for designated chaperones.  For more information, specific to provincial chaperones, please reach out to your provincial 4-H organization:
4-H Nova Scotia                         Angela Masters 
4-H New Brunswick                  Allie McConchie
4-H PEI                                      Jackie Harlow   

Looking forward to welcoming new and returning dairy and beef members to Showcase 2024.  Please contact me with any questions or concerns,

Rhonda MacDougall
NSDA Agriculture Representative

Rhonda MacDougall P.Ag.
Eastern Region Agriculture Representative
Nova Scotia Department of Agriculture
190 Beech Hill Road,
Beech Hill, Nova Scotia, B2G 0B4
Office:  902-863-7501
Cell:  902-631-2264

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